Moving from one eCommerce platform to other is one of the hazardous task retailers do in order to gain more growth and search engine ranking. Be it Shopify or any other leading web platform, if you are an existing online retailer and migration to it, this fear is all around (whether you are a retailer or SEO professional).
The core threats of any kind of migration to a new web platform are inclusive of data loss, degrading page ranking etc. Although your overall web performance will be at stake still, SEO professionals are ones who fear a lot.
The reason being, once you have migrated to a new web server, you can never be 100% sure of reading and re-assigning of web page rankings by the bots that you have earned previously. However, it is not the scenario always.
Taking the difficult task to hand, you can consult any Shopify migration company for hiring experts who are adept on handling various hurdles involved in the migration process.
Apart from this, below is an abbreviated checklist that you can consider for a seamless migration to Shopify on your own. Let’s get started!
- Setting up redirects
There are many chances that your existing customers may have bookmarked some of your website pages for later use. So, here comes the need of making sure that you have set up an appropriate URL redirection.
By doing so, your consumers will not be shown with unavailable page sign whenever they return on your website once you’ve migrated to Shopify platform.
Log in→Account Settings→URL redirects→enter Old URL (“from” field) and New URL (“to” field)
NOTE:- You need to repeat this process for each and every URL you wish to redirect.
- Schema markup implementation
Schema markup is generally a piece of code (microdata or semantic vocabulary of tags) that you put in your website to enhance its visibility and ranking on search engines. Many marketers use it to help search engines like Google or Bing to fetch more informative and relevant search results for users.
Overall, schemas implementation comes as an important step for your SEO success. Some of the snazzy features of schema markup are showing star ratings, products prices and availability in the search results looking more enticing to click for users.
- XML Sitemaps submission
An XML (Extensible Markup Language) sitemap is generally a file that incorporates the lists of all the URLs of your website. Once you develop a new website and prior making it live, you are supposed to create your individual XML sitemap so you can submit it to search engine webmasters’ tools for crawling and indexing of your web pages.
Shopify is a complete package for your online needs and so does it will automatically display your XML sitemap as soon as you host your website on it. The no. of sitemaps for your website are directly proportional to the no. of products & SKUs available on it.
Having a well-planned and effectively executed XML sitemap solution for your Shopify migration helps you to faster indexing the new URLs and making it a seamless process overall.
Asides these three-pointers, there are many other considerations like double checking links in downloadable assets & emails, ensuring smooth process of analytics tracking code, checking for duplicate content, reviewing metadata etc. are some other key area that you need to keep an eye on.
To ensure a seamless migration to Shopify, there are also some powerful plugins available in the market, for instance, Cart2Cart store migration, Shopping cart migration etc. You can rely on these to a great extent still, it is always recommended to have a favor from the technical expertise so that you may not end up in the hardships of losing site content or data or any other mishaps.