In spite of intense competition from the local players, the top 4 companies in the trail cameras market have managed to sustain a strong foothold. North America, especially the US, continues to create sustained opportunities for these companies, on account of growing popularity of hunting and recreational activities. North America accounts for approximately 40-45% of G.G Telecom (SPYPOINT) revenues, whereas above 40% of Wildgame Innovations’ revenues come from North America. The key focus area of the top 4 companies operating in the trail camera market includes product innovations and developments.
Use of Trail Cameras as a Wildlife Management Tool to Rev Up Sales Potential
Trail cameras are witnessing growing adoption across various wildlife management projects. These projects involve the use of an array of trail cameras for efficient wildlife management plan and extensive monitoring of wildlife around the year. Moreover, wildlife researchers are also relying on trail cameras as a viable census tool to capture images for use in making evidence-based decisions.
For instance, Snapshot Wisconsin, a statewide management initiative started in 2016 by the Wisconsin Department of Natural Resources in US, invites volunteers to host trail cameras in Wisconsin for efficient monitoring of wildlife resources.
Additionally, a cohort of researches at the Mississippi State University developed an infrared trail camera survey technique, capable of providing accurate analysis of the local deer population. Efforts of such kind are likely to propel the demand for trail cameras in wildlife management, signifying a promising outlook for the trail camera market for the next 10 years.
Permeation of Camouflaged Cameras in Farming Remains a Prominent Trend
Security remains a key concern for a range of end-use industries and activities, and farming being no exception. Ranging from equipment protection to livestock protection, the rising need of protecting farms is translating into swift adoption of camouflaged farm gate hunting cameras. As the name suggests, these cameras are hard to identify and are installed for keeping potential intruders away from the farms.
Adoption of trail cameras among farm owners is witnessing a surge, as these cameras help them keep an eye on the potential threats, and take preventive measures accordingly. With the rising popularity of trail cameras across such applications, manufacturers are expected to foray into niche business opportunities in the foreseeable future.
Limited Customer Base and High Cost Continues to Stymie Growth Opportunities
Trail cameras have gained immense popularity across the globe on account of their notable features and utility options. However, the adoption of trail cameras still remains limited, owing to a small customer base. Lack of awareness and high cost are two of the most prominent factors confining adoption of trail cameras.
Inclination of customers toward use of conventional variants, such as CCTVs or smartphones, and reluctance to adopt other alternatives are hindering adoption, limiting the consumer base of trail cameras market.
Trail Cameras Emerging as an Alternative to Conventional Security Systems for Residential Surveillance
The operation of a trail camera is similar to that of a conventional security system, yet its additional benefits make it a highly viable option for residential surveillance. Trail cameras are being increasingly adopted across outdoor surveillance applications for identifying and preventing crime. Trail cameras offer a variety of programming options as compared to conventional security cameras.
The exceptional features range from better portability to capturing videos in complete darkness can enhance the security apparatus in residential and commercial buildings. Despite these advanced features, widespread sales remain limited owing to the high per unit cost.
The report on trail cameras market offers a detailed analysis and assessment on key stakeholders. Competitive landscape of trail cameras market sheds light on compelling insights on key developments, differential strategies and product portfolios of leading companies operating in the trail cameras market. Some of the key companies operating in the trail cameras market and have been featured in the research study include –
- Wildgame Innovations LLC
- Boly Inc.
- Browning Arms Company
- Vista Outdoor Inc.
- G. Telecom
- Covert Scouting Cameras
Browing Arms Company, a leading player in the trail cameras market, is focusing to foray into untapped opportunities across Asia Pacific and Middle East & Africa, in a bid to expand its services and tap into new customer segments.